Red baseball caps spoofing Donald Trump’s MAGA hats have become a symbol of Danish and Greenlandic defiance against the US president’s threat to seize the island, as reported by The Guardian.
The caps reading “Make America Go Away”, parodying Trump’s “Make America Great Again” slogan, have gained popularity.
The hats were created by Copenhagen vintage clothing store owner Jesper Rabe Tonnesen. While early batches flopped in 2024, their popularity surged after the Trump administration escalated its rhetoric over Greenland. Now they are popping up everywhere.
“When a delegation from America went up to Greenland, we started to realise this probably wasn’t a joke – it’s not reality TV, it’s actually reality,” said Tonnesen. “So I said, ‘OK, what can I do?’ Can I communicate in a funny way with a good message and unite the Danes to show that Danish people support the people of Greenland?”
Following the spike in attention, demand suddenly surged from a trickle to selling out in the space of one weekend. Tonnesen said he has now ordered “several thousand”.
Red caps are becoming a symbol of protest in Denmark as Donald Trump ratchets up the pressure on Greenland
The original version designed by Tonnesen featured a play on words: “Nu det NUUK!” – a twist on the Danish phrase “Nu det nok”, meaning “Now it’s enough,” substituting Nuuk, Greenland’s tiny capital.
Some caps were worn at a rally on Saturday, where protesters waved red-and-white Danish and Greenlandic flags and carried handmade signs mocking US claims over the territory. “No Means No,” read one sign. Another declared, “Make America Smart Again.”
“I want to show my support to Greenland and also show that I don’t like the president of the United States,” said Copenhagen resident Lars Hermansen, who wore one of the red caps.
